Employee Testimonial Videos Guide, Examples & Best Practices

There is (unfortunately) no secret to success in business. That said, it definitely helps to have a talented team around you.

Glassdoor reports that 92% of people would consider changing jobs if it meant working for a company with an excellent reputation. And a great employer branding strategy is the key to building that excellent reputation.

But where do you start? How do you make your company stand out from the rest? One powerful way to do this is by leveraging employee testimonial videos.

In this article, Camily will be doing a deep dive into employee testimonial videos—what they are and why they work so well. By the end, you'll be inspired to start using employee testimonials in your employer branding strategy.

Ready? Let's go!

What Are Employee Testimonial Videos?

Employee testimonial videos are first-hand accounts from employees about their experience working at your company.

Employee testimonial videos are different from traditional forms of employer marketing because they're an honest portrayal of what it's really like to work at your company. This makes them incredibly powerful when it comes to employer branding.

Think about it—would you rather read a polished, carefully-crafted ad written by the marketing team or an honest account from someone who actually works at the company?

The answer is pretty clear. Potential employees want authenticity and transparency, and employee testimonials deliver on both of those fronts.

Camily is a tool that makes it easy to collect, curate, and share employee testimonials. We give you everything you need to turn your employees into brand ambassadors and attract top talent.  Adding subtitles, overlays, branding, and music can all be done in the Camily app— no need for expensive video editing software.

Why Do Employee Testimonial Videos Work So Well?

There's no reason why your employer branding strategy shouldn't take advantage of a range of mediums—including blog posts, social media, and traditional advertising.

But when it comes to employee testimonials, video is the clear winner.

Here's why:

1. It's understandable.

Video is an incredibly powerful medium because it allows you to capture both the verbal and non-verbal communication of your employees. This non-verbal communication—also known as body language—is a huge part of how we communicate. In fact, research shows that body language makes up a whopping 55% of our communication.

Text can convey information, but it doesn't give the full picture. With video, you can capture an employee's tone, facial expressions, and body language—giving potential employees a much more well-rounded view of what it's like to work at your company.

2. It's effective.

According to a study by HubSpot, about 66% of people prefer to learn about a topic through a video, rather than through text.

In other words, if you're trying to reach someone with your content, your best bet is to do it through video. And that's especially true when it comes to employer branding. Employee testimonial videos are an incredibly effective way to reach potential employees and give them a realistic view of what it's like to work at your company.

3. It's shareable.

With video, you're not just limited to reaching the people who come across your website or blog. Video is highly shareable, which means that your employee testimonials have the potential to reach a much wider audience. Video content is shared 1,200% more often than text and images combined.

When it comes to employer branding, that's a good thing. The more people who see your employee testimonials, the better.

4. It's memorable.

A study recently found that people are able to recall 95% of a video's message, while they're only able to recall 10% of an article's message.

This is good news for your employer branding strategy. The more memorable your employee testimonials are, the more likely potential employees are to remember your company—and that's exactly what you want.

6 Examples of Employee Testimonial Videos that Work

Now, let's take a look at some examples of employee testimonials that work.

1. Spotify – Employee Resource Group: Banda

Format: Short-Form Video

Spotify's employer brand is all about inclusivity, diversity, and belonging. Their careers page is full of interactive charts, tables, and infographics that showcase their commitment to these values.

And, tucked away on their site, is this short but powerful employee testimonial from Banda—an employee resource group for Latinx employees. In this testimonial, Banda members describe what it's like to work at a company that values inclusivity. The video is fun, spontaneous, and gives a real sense of what it's like to work at Spotify.

2. Dropbox – What It's Like to Work at Dropbox

Format: Short-Form Video

In a lot of Dropbox's employer branding content, they focus on their commitment to employee health and wellbeing.

In this employee testimonial, they've pieced together clips of employees answering questions about what they love about the company. Many of their answers focus on things the company does to support them and their interests—whether that's sponsoring therapy and coaching or matching charitable donations.

As a “virtual first” company, coordinating in-office video shoots can be challenging. Tools like Camily makes the process a lot easier. Just share a magic link and employees can record testimonials from anywhere.

3. Webflow – What It's Like to Work Here

Format: Webinar

This employee testimonial from Webflow is a bit different from the other we've covered so far in that it isn't a short-form video.

Instead, it's a webinar featuring employees from various departments talking about their experience working at Webflow. The webinar is led by the company's Head of People, who guides the others through a series of prepared and audience-generated questions.

The video definitely isn't as polished as some other examples on this list. But it also proves that polish isn't everything.

Authenticity is key. This testimonial gives viewers a real, in-depth, behind-the-scenes look at what it's like to work at Webflow, and that's what prospective employees want.

4. Cisco – #WeAreCisco

Format: Instagram Video

As one of Glassdoor's Best Places to Work for 2022, Cisco knows a thing or two about employer branding. They use tons of channels to share their employer brand—including an Instagram account dedicated to employee generated content.

In this particular employee testimonial, an employee talks about the benefits of Cisco's remote work policy. The main focus is the fact that she saves so much time by not having to commute that she's able to work as a surf instructor in addition to her day job. 

Since this video is for Instagram, it's only about 60 seconds long. But in that short time, Cisco is able to show off their commitment to employee work/life balance.

5. HubSpot – Hear from Our Team!

Format: Short-Form Videos

HubSpot is known for their fun and quirky employer brand. So, it's no surprise that their employee testimonial video is full of personality.

The company has taken a pretty unique approach to employee testimonials—they've created a widget on their careers page that features short-form videos of employees speaking about their experiences.

The videos are short (roughly 30 seconds), and each focuses on a different question, ranging from “how has HubSpot invested in your professional development?” to “what is a typical day like for a Solutions Engineer?”.

Overall, these videos are a great addition to the career page. They're essentially an FAQ for prospective employees, with the added benefit of being more engaging and personable than a traditional text-based format.

6. Google – Life at Google

Format: YouTube Channel

Life at Google is a YouTube channel Google uses to share employee testimonials and other employer branding content.

The channel includes a mix of different formats (like vlogs, interviews, guides, and testimonials) to give viewers a well-rounded look at what it's like to work at Google and introduce them to the people that make the company great.

Life at Google is probably the most comprehensive employer branding channel on this list—it's packed with tons of different types of content, and it's updated regularly. And with 600k subscribers, it's clear that prospective employees are tuning in.

Upgrade Your Employer Marketing Strategy with Employee Testimonials

Employee testimonials are a powerful employer branding tool—they give prospective employees an authentic look at what it's like to work for your company, and they can be used across a variety of channels.

If you're looking to improve your employer brand, start by incorporating employee testimonials into your marketing strategy.

To learn more about how Camily can help you improve your employer brand, sign up for free today!